The GTM Toolkit
Everything You Need To
Build A Killer Go-To-Market Strategy
For Marketing, Sales, Product Leaders and Founders
Battle-Tested Frameworks Whether You’re A Novice Or An Expert
Over 1,000+ downloads
14-day money-back guarantee
Build A World-Class GTM Strategy
Stop Guessing And Leverage Proven Frameworks
Save Time And Get To Execution Sooner
Accelerate Growth And Become A GTM Genius
Go-to-market strategy is hard.
There’s a million moving parts.
Where do you even start?
What do you prioritise?
With so much pressure on GTM leaders today to generate results with less resources, how do you make sure you’re making the right decisions? Minimise your chances of failure, while maximising your chances of success?
That’s why I’ve distilled 14+ years experience as a CMO/VP/Head of Product into this template kit.
I originally built these templates for my consulting. I wanted a way to build a world-class GTM strategy for my clients as fast as possible, that leveraged every success, failure, eureka moment, and priceless insight I’ve experienced in my journey so far.
And now I’m sharing them with you.
Leverage the frameworks I used to
scale a start-up from pre-revenue to
8-figures in ARR and 25 countries.
What sets these templates apart:
Comprehensive while remaining lightweight enough to be completed quickly
Beautifully designed, ready to present and shared with stakeholders
Breaks down complex concepts into digestible chunks that even non-experts can fill out
Cut through the guesswork and get to results 10x faster
?
?
Unpredictable Results 😥
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Chaotic, Slow,
Wasteful Execution
?
Start
GTM execution
without frameworks
Reliable Results 😎
Efficient And Effective Testing + Iteration
Start
GTM execution
with frameworks
Over 1,000+ GTM leaders
from 800+ companies from 30+ countries have downloaded my templates.
Including Founders, CEO’s, CMO’s, VP’s of Marketing, Marketing Managers, Heads of Product, Product Managers, Head of Sales and more.
RD
Rachel Adrich
David!!! This is fantastic. Holy smokes, my dude.
I do a lot of fractional CMO and Head of Content gigs-mostly GTM and B2B startups-and I’ve never seen the process distilled so well!
You literally made my life a million times easier. Thanks a million. Happy to be connected on Linkedin, and eager to learn more from you!
MB
Meenak Bindu
I’ve been building a GTM strategy thanks to your template and videos. It’s been invaluable and I can’t wait to finish it and show it to the team! Thank you!
MW
Mike Winslow
David, I’m a Director of Product Marketing and have used a couple of GTM assets over the last year. In a recent strategy session, I asked the VP of Sales and the President of the P&L if they would be willing to go through the exercise and articulate our GTM components (using your framework). I’m happy to share the meeting was a success and we each walked away aligned and ready to move forward. The VP even said, during the meeting, “I feel like THIS is the conversation we need to be having right now.”
MB
Meenank Binu
This template was super useful, I shared with 100 more people!
SV
Scott Veron
Bravo David! I do this work everyday. The nuance is in tailoring, inspiring and guiding leaders and teams based on market need and opportunity. Thank you for sharing your #GTM experience, knowledge and this fabulous tool!
SS
Sriram Sinh
Super insightful and informative, many thanks for helping us understand the nuances of GTM!!!
RM
Runa Menash
You’ve been a huge inspiration for me as I embark on my PM role. Thank you for this and hope to learn from you more!
JR
Jens Revel
Hi David, thank you very much for this. You’re doing great work for the digital marketing community. I’ll be sure to reshare. Have a great day!
JH
Josh Harris
Truly appreciate this insightful breakdown of building a go-to-market strategy. Your expertise shines through in simplifying a complex process.
LS
Linda Smith
This is excellent!!! Thank you David for this incredibly helpful GTM strategy - really grateful for your expertise and insights.
JB
Michael Low
David, THANK YOU for sharing your GTM framework. I’ve tried a couple of different approaches (Lean Canvas, Product Marketing Alliance templates, my own custom templates) and none have really resonated with my executive team as well as yours. I hope this encouragement adds some wind in your sails on a Monday.
MJ
Maahir Jaht
Thank you so much! I found this template extremely insightful and I’ve applied it to my real life requirements. Will definitely reshare this with others!
Over 1,000+ downloads
14-day money-back guarantee
Everything You Need To Build a World-Class GTM Strategy Fast, Whether You’re A Novice Or An Expert
Here’s what’s included!
Go-To-Market Strategy Template
A master template that covers all of the key decisions in an effective and efficient go-to-market strategy from your manifesto, product strategy, and ideal customers to your positioning, pricing, GTM funnel and measures of success.
Business Model Canvas 2.0
A framework to map out all the essential components of a company’s business model - and find what’s working, what’s not, current gaps, roadblocks and opportunities, so you can build a plan to accelerate growth.
Content Strategy Template
A framework built for how content strategy is done today; taking into account buyer psychology, jobs-to-be-done, objections, fears, repurposing, nurturing and more - to help you build a content engine that actually generates pipeline.
Ideal Customer Profile (ICP) + Buyer Personas Template
A comprehensive template to fully define your ideal customer profile, including firmographics, industry-specific traits, dream/target accounts; as well as map your buyer committee, buyer personas and their buyer psychology.
Demand Gen + Lead Generation Funnel Template
A master template that covers all of the key decisions in an effective and efficient go-to-market strategy from your manifesto, product strategy, and ideal customers to your positioning, pricing, GTM funnel and measures of success.
Competitor Analysis + Unique Selling Proposition (USP) Template
A framework to map out all the essential components of a company’s business model - and find what’s working, what’s not, current gaps, roadblocks and opportunities, so you can build a plan to accelerate growth.
Complete GTM Strategy Checklist
New Market Expansion Checklist
Budget + Targets Template
Essential Customer Research Questions
Delivered in multiple formats:
Canva
Powerpoint
Google Slides
Notion*
Google Doc*
* Coming August 2024
Video Tutorials / Masterclass
Coming August 2024
Comprehensive video tutorials on every template, where I teach you every key decision and step. You’ll learn all of the fundamentals of GTM strategy and become an expert yourself in less than 2 hours.
Member’s Only Chat Room
Coming August 2024
Get direct access to me for your go-to-market questions, strategy advice, and template assistance. Let me help you refine your approach and achieve your goals.
New templates added every month.
Lifetime access to all future updates.
14-Day money-back guarantee.
Get The GTM Toolkit
All time-saving templates:
- Go-To-Market Strategy Template
- Revenue Accelerator Canvas
- Content Strategy Template
- Ideal Customer Profile + Buyer Personas Template
- Demand + Lead Generation Funnel Template
- Competitor Analysis + USP Template
- Complete GTM Strategy Checklist
- Budget + Targets Template
- Essential Customer Research Questions
- New Market Expansion Checklist
Plus!
- New templates added every month
- Canva whiteboard version
- Powerpoint, Google Slides versions
- Cheat sheets/resource banks
- Notion /Google Doc versions (Coming Aug ‘24)
- Video Tutorials (Coming Aug ‘24)
- Private Chat Room (Coming Aug ‘24)
Over 1,000+ downloads
14-day money-back guarantee
Lifetime access to future updates
Test Drive The Kit!
Grab the Go-To-Market Strategy Template only to preview the full kit and start building your strategy.
Who is this for?
Anyone in go-to-market and revenue teams—founders, marketers, sales, product, customer success, and strategy professionals—veterans or novices—who want to build a world-class go-to-market strategy to accelerate business growth.
What format is the toolkit in?
Each template is given as a Canva whiteboard, Google Slides/Powerpoint, Google Docs/Microsoft Word, and Notion page.
Hi! That’s Me!
Who are you?
Hi! I’m David Chiapoco. I created this template kit.
Here’s my story:
14+ years ago, after completing my Neuroscience 🧠 degree, running two start-ups of my own and feeling relatively directionless 🤔 on what to do next, I applied for a role at another start-up and became their second employee.
What happened after that, I still can't believe today 🤯.
We beat the odds and succeeded 🚀.
From a pre-revenue upstart, that company, Equiem, became a global proptech 🏢 leader, active in 25 countries, with 8-figures in ARR. We invented the niche now called 'tenant experience'.
I played a critical role, climbing the ranks from junior coordinator, to become Head of Product and Design, then Head of Marketing, VP then CMO 🫡.
Along the way, through a high-octane mix of self-learning, 'get sh** done', successes 🤑, failures 😭 and caffeine ☕, I learned how to:
- Build a B2B marketing department from scratch - and scale it across 25+ countries
- Evolve marketing from ‘sales support’ to an essential revenue contributor 💰
- Generate revenue from content, outbound, events, paid, partnerships, customers
- Help sales win complex enterprise deals faster through enablement + ABM
- Build a brand globally recognized and respected by its peers
- Achieve high efficiency through a scientific approach to scaling
- Manage a global team, while being an effective executive
It’s been quite a ride so far, and I feel like I’ve only just started.
Today, I am a global CMO obsessed with the art and science of marketing. I live for the challenge of growing businesses 📈.
I also love helping others on their GTM challenges, which is why I’ve started my own consultancy and built this template kit.
Whether or not you buy this product, I wish you all the best in your journey 😀
I’m based in NYC
(and I love hotdogs).
Connect with me and follow for more GTM content!
© 2024 David Chiapoco. All rights reserved.